Wednesday, February 21, 2007

Let's define petulant

I don't know Frank Bruni, and couldn't tell you whether he's a great restaurant critic. But the owner of New York's Kobe Club restaurant makes a huge mistake here in a defensive and snobby retort to Bruni's review.

I am sure that Bruni carries a great deal of influence in a city like New York. And perhaps he is wrong in his assesment of Kobe Club. The way to handle that, however, is to create a dialogue with your customers and ask whether they agree or disagree, take their input, and use their impressions to create a better restaurant and more customers.

That's a lot harder work than simply paying for an ad in the Times, however.

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