Strother Martin Update
Both make similar, if distinct, points. Branding, as Haynes points out, was a major early beginning failure. Communicating with real people, using their voices and countering voices, seemed to also have taken a back seat as Edelman points out.
No buy in, and little explaining the real problem before the solution was presented, led to this. To some extent, solving the communications problems had to have been the last thing on policymakers minds. But maybe it should have been. These aren't easy problems, or easy solutions. I hope they get it closer to right the next time -- and I have a feeling we have a long way to go.